Palm・Valentine GIF Stickers
Art Direction, Design, Animation, Just for Fun — Custom GIF Stickers I made for Palm
Context
For Valentines Day 2020 I created these lighthearted GIF stickers for Palm. I created a mix of branded and non-branded GIFs that would be indexed in the GIPHY API so our followers could use them in their Instagram Stories and other apps that use GIF Stickers.
The hearts include a rendered Palm logo, our "Life Mode" tagline, and a variety of sweet (and some not-so-sweet phrases) like "Bae", "ILY", "No." and "Bye."
Results
Though this was a quick, fun, self directed side project, these GIF Stickers have totaled 1.4 million views on GIPHY's API— and still managed to drive a degree of awareness in a novel way.
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Feel free to use these on your own Instagram Stories! Just search my personal tag "coryiander" in the GIF Sticker search box.
^I also used them in display ad designs for our Valentines Day sale.
< Here's my initial test image with Palm's Head of Product, David. They work!!
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